/ About Fri3nds

Friendly craft.
Serious shipping.

We are the Webflow team that shows up like staff: human-first, technically sharp, and built for retainers that actually move work.
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Halftone hands collaborating around a small orange paper diagram on an ivory background
A Webflow partner, not a brochure studio
02 / Who we are

We keep context, ship week over week, and treat your hours like they are ours. Design and build sit in the same senior team.

Halftone collage of two hands working on one wide torn paper page layout, one with a pencil and one placing an orange block

Who we serve

03 / Who we serve

Best fit: teams with an active Webflow site or a clear migration, who need continuous progress more than another proposal deck. Not a fit: brand-identity-only RFPs with no site work, or buyers who need a full paid-media agency. We will say so.

Marketing leads

Drop a Loom or ticket in Slack. We plan week over week and deliver inside the week, with QA in the same cycle.

Founders

One team instead of three: design, Webflow build, CMS and integrations in one bucket of hours you direct month to month.

Agencies

You stay client-facing. We ship the Webflow so overflow work still gets delivered.

How we work

04 / How we work

Subscription hours renew monthly. You own direction, we own shipping.

See programs

Align

Goals, access, design-system rules, first priorities.

Backlog

One shared board. Priorities stay visible.

Build

Design and Webflow in the same team, staging first.

Release

QA, publish, notes, then the next slice.

Lean by design.

05 / Our team

Hands-on seniors, short loops, no handoff theater. You get one team that holds the site, the backlog, and the standards, from first ticket to launch week.

Marcelo Russo, CEO & Co-Founder at Fri3nds

Marcelo Russo

CEO & Co-Founder

Esteban Muñiz, Co-Founder, Operations & Finance at Fri3nds

Esteban Muñiz

Co-Founder, Operations & Finance

Federico Rano, Tech Lead at Fri3nds

Federico Rano

Tech Lead

Nicolas Picotto, Developer at Fri3nds

Nicolas Picotto

Developer

Nicolas Abraham, Social Media Manager at Fri3nds

Nicolas Abraham

Social Media Manager

06 / Why Fri3nds exists

Most teams don't need another proposal. They need a partner who keeps the site moving: campaigns out, components clean, emergencies handled, without re-explaining the business every Monday. That's the work.

Friendly on the surface. Relentless underneath.

Stills from the Fri3nds reel: client sites stacked one above the next

Our values

07 / Our values

These values guide how we think, build, and collaborate.

Honesty

Friends have your best interest at heart and never lie to you. So do we.

Our Word

We say what we will do, we put it on the calendar, and then we do it.

Overdeliver

We care about your business like you do, and the work shows it.

Time

We make the best of the time we have and get ahead of the problems.

You

You are the key piece. We bring you in where you have the most impact.

/ BOOK A CALL

Let's get your next page
out this week.

A halftone hand holding a crumpled paper sheet painted with an orange arrow pointing up and to the right, on a black ground

Some months need more than the block of hours covers. The same team scales up for a launch, a rebrand or a migration, without a new onboarding.

Book a free discovery call