Air Force Event Sites by Accomplices

The challenge: a new show every season, and visitors on government networks

The 2022 calendar ran from the Warfare Symposium in March to Weapons Pitch Day in July, the Air, Space & Cyber Conference in September and a Weapons Conclave in the fall, split into a government-only day and an industry day. Each show needed its own page, its own registration path and a clean place in the archive once it was over. The audience made it harder. Many visitors arrive on government laptops, VPNs and locked-down browsers, where a meeting request form can quietly fail. For 2023, Accomplices set the base program at four events, with major structural updates in two publishing cycles and smaller updates in between.

• 4 events in Accomplices' 2023 base program
• 2 publishing cycles for major updates that year

How we built one events site that carries every show

Rather than start over for each show, we built the Directorate's events in Webflow as one system: a page per show, a shared structure for the hero, the program and the request forms, and a past-events archive where each show lives on after it ends. Registrations and meeting requests flow into Accomplices' HubSpot. On the AFA pages we added plain guidance for visitors on government devices: which browsers and connections work, and what to try if the form fails. The Weapons Conclave page walks industry guests through every registration step, including the visit request their security office needs. The Innovation Targets page lays out the Directorate's six priorities and ends on one call to action: submit your idea.

• 7 event pages across the 2022 and 2023 show seasons, on one Webflow events site

How we brought the live stream and the booth onto the same site

Weapons Pitch Day 2022 ran in person and online. We put the live stream on the event page, after checking with IBM how far its video player could be styled to match the site, and kept the recordings on a Watch hub of video highlights, so the event kept working after the last pitch. At the booth, we built Blades, a touchscreen kiosk in Webflow where visitors tap through the Directorate's innovation targets, program priorities and video highlights. Blades set the pattern for the kiosks that followed, including the offline kiosk we later built for the Warfare Symposium.

What changed for Accomplices

With every show on the same system, a new event meant a new page in a structure the team already knew, not a new site. Accomplices kept the message and the client; we kept the pages moving. In Tesa's words, the split was simple. Accomplices kept bringing us the next show, and the one after that. The 2024 Warfare Symposium, with its meeting request page and its offline kiosk, has its own story.

"We launch most of the pages on Webflow since 2021, but they are primarily managed by Fri3nds / Marce and his team."
— Tesa Lau, Founder and CEO, Accomplices

Credits

Lead agency, client relationship and messaging: Accomplices. Tesa Lau (Founder and CEO, Executive Producer), Lexus Johnson (Executive Director, Account Supervisor)

End client: U.S. Air Force Armament Directorate

Webflow development, event pages, live stream integration and kiosk: Fri3nds (Marcelo Russo, Esteban Muñiz, Richard Reynolds, Nico Picotto)

Services: Webflow development, event landing pages, HubSpot form integration, live stream integration, interactive touchscreen kiosk, ongoing updates