Evolve Giving Group

The challenge: a website that runs a hiring business

Evolve's site is not a brochure. Every open nonprofit search gets its own page, candidates apply through it, and Evolve's newsletters send readers straight to it. So when a listing broke or a search went missing, it was not a cosmetic problem. The people asking for changes were busy too: a communications manager, a proposal manager and a marketing coordinator, each with a calendar built around events, campaigns and newsletters, and the team changed more than once over the years. Requests often came with a date attached.

"Any chance you can prioritize this request to complete by tomorrow? We have an email newsletter going out on Wednesday."
— Mariah Schepers, Virtual Assistant, Evolve Giving Group

How we work as Evolve's Webflow team

Evolve works with us on a Fri3nds subscription, not one project at a time. A request comes in by email or Slack, we confirm what "done" looks like, build and check it, and send back a link or a short Loom walkthrough. Some fixes were small and fast: a Pro Bono program added to the Fundraise menu the day after Mariah asked, the open searches list showing every search again the day after that newsletter request. Others were new pieces of the site. We built a Submit Your Resume page for Evolve's talent practice, with its form wired into HubSpot so candidates land in the same place as every other inquiry.

"Amazing!! Thank you so much. I understand now and I'll take your steps moving forward. Confirming I can see everything I want to see on the site now. You're all the best"
— Mariah Schepers, Virtual Assistant, Evolve Giving Group

What changed for Evolve's team

Because the site keeps changing, part of the job is making it easy for Evolve to change it themselves. We built a Recent Clients page in Webflow on staging first, with Mariah reviewing each round, and taught the team how the blog's related posts are chosen, so tagging a post in the CMS does the rest. When Webflow retired its legacy editor, we walked Mariah and Laura through what would change, and what would not. Then we planned the seats with them: Laura as site manager, and a CMS-only login so editors can publish blog posts and searches without touching the designer.

• Next day: open searches list fixed, in time for Evolve's newsletter

"it just would give us peace of mind to know that it's a limited seat."
— Mariah Schepers, Business Development & Marketing Coordinator, Evolve Giving Group

What keeps Evolve with us

The clearest proof is time. Evolve signed on at the end of 2022, renewed its subscription with us for 2024 at the same level, and is still with us today. Along the way people changed on both sides. Evolve's contacts moved on and new ones arrived, and our own project managers changed too. Each time, the site kept running and the next request had someone to answer it. When one of our project managers moved on, Mariah wrote back with a note we keep close.

• Since 2022: Evolve's Webflow team

"You and your team have always been amazing to us."
— Mariah Schepers, Business Development & Marketing Coordinator, Evolve Giving Group

Credits

Client: Evolve Giving Group. Laura Knisley (Vice President, Finance & Operations), Mariah Schepers (Business Development & Marketing Coordinator), Dani Castonzo (Communications Manager), Monét Jelks (Assistant Director, Operations), Emily Augsburger (Proposal Manager)

Referral: Statement. Jen Depakakibo (Partner)

Fri3nds: Marcelo Russo, Esteban Muñiz, Camila Ardila and Jaime Pons (project management), Richard Reynolds (Webflow development), Federico "Terry" Rano (tech lead)

Services: Webflow maintenance and support, Webflow development, CMS and HubSpot form setup, Webflow seat and editor setup, Fri3nds subscription