LA23 / LA Driven

The challenge: release a statewide plan in about six weeks

By August 2023 the plan itself was nearly ready, and LABI wanted to release it that fall with a website worthy of it. The plan is dense: four focus areas, a set of goals for 2030, the research method behind it, and a call for people to act. And it was still moving. At kickoff, the plan's cover art and parts of the content were still being finished, so the site had to be designed and built while the words were landing. ThreeSixtyEight set the milestones: art treatment approval within a week of kickoff, a dev site review in early September, launch right after.

How we designed and built the LA23 strategic plan site

The art treatment was led by Gabe Rimmerman, who has worked with us as a creative director, and it turned the plan into a road trip: "Where the Rubber Meets the Road", a call to take the wheel, and a page that scrolls south. Gabe walked LABI through it in a single meeting.

"Thanks again to Gabe for doing an incredible job leading us through the initial art treatment. This site is going to be fantastic, effective, AND beautiful. Golden."
— Taylor Fairbanks, Account Manager, ThreeSixtyEight

We built it in Webflow with a page for the plan's goals, a methodology page for the team behind it, and a Take Action page with resources and a form that lets people send the plan to their elected officials. The four focus areas got their own sections on the home page. Where LABI's PDFs were not ready yet, we built the buttons anyway so the files could drop in later without touching the layout. Before launch we recorded a walkthrough of the Webflow Editor, so the team could keep the site current on its own.

• 4 focus areas, from Education & Workforce Development to Safety & Resiliency
• About 6 weeks from kickoff to the plan's site going live

How we launched the LA23 plan

The strategic plan site went live on la23.org in September 2023, replacing the first LA23 site with the plan itself: the destination for 2030, the roadblocks to clear, and the steps people could take that day. Through the launch, ThreeSixtyEight kept LABI's feedback flowing on shared review boards and we worked through it page by page, on desktop and on phones.

What happened after launch: LA23 became LA Driven

In May 2024 LABI came back through ThreeSixtyEight. The plan now had a movement behind it, LA Driven, with its own logo, sponsors and a video. We updated the site in about a week: the new logo, the video on the home page, the sponsor logos, copy that ties the plan to LA Driven, and a move to a new domain, ladriven.org. The site LABI uses today is the same Webflow project we built in August 2023, now with an annual report section added on top.

• 3 launches for LABI: the first LA23 site, the strategic plan site and the LA Driven update
• About a week from the signed update to LA Driven live
• 3+ years on the Webflow build we delivered in 2023

Credits

Client: LABI (Louisiana Association of Business and Industry), LA23 Strategic Plan and LA Driven

Agency partner: ThreeSixtyEight. Account management, project management, UX and content. Taylor Fairbanks (Account Manager)

Art treatment: Gabe Rimmerman

Webflow development: Fri3nds, for ThreeSixtyEight. Camila Ardila (project manager, 2023), Richard Reynolds, Jaime Pons (project manager, 2024), Federico Rano

Services: Webflow development, campaign microsite, Editor training, site updates and domain move