/ Case study
Palette Group
RADCAT Design designed a work-first website for a Brooklyn production haus. We built it in Webflow, with every project on one CMS template.
Who Palette Group is and why it needed a new website
Palette Group is a creative agency and production haus in Brooklyn, New York. It makes campaigns, branded content series, social content and events for brands, from concept to the final cut, with a roster of directors, photographers and creatives behind it. In 2021 Palette worked with RADCAT Design, one of our first agency partners, on a new website. RADCAT designed it. We built it in Webflow.
The challenge: a studio that lives on its work
A production studio is judged by its reel. Palette had more than two dozen projects to show, each with its own story, stills and video, and new work landing all the time. The site had to put that work first, give every project a proper page, introduce the team and the talent roster, and stay easy for Palette's own team to keep current after launch.
How we built Palette Group's Webflow site from RADCAT's design
We built RADCAT's design in Webflow around the work. The home page opens on Palette's line "Unfilter imagination" and drops straight into a grid of projects. Every project lives in one CMS collection and renders through a single case study template, so a national campaign, a branded series and a virtual summit all get the same full-screen treatment. An about page introduces the studio and its team, a roster page filters the talent by craft, and a contact page splits new business from collective inquiries.
How the site went live
The build moved into Palette's own Webflow project, so the studio kept its domain and its account, and the site went live on palettegrp.com in 2021. The site menu credits the design where it belongs: "website by radcat.design".
What changed for Palette Group
Because every project sat in the CMS, adding work meant filling in a new item, not building a page. Over the months that followed, new case studies kept appearing on the site, one template carrying all of them. Palette moved to a new design in early 2022. For us, Palette Group is a clear picture of how our partnership with RADCAT works: RADCAT designs, we build in Webflow, and the client owns the site.
Credits
Client: Palette Group, LLC (Brooklyn, New York)
Design and client relationship: RADCAT Design (Andre Guerra, Brendan Loscar)
Webflow development and CMS: the Fri3nds team
Services: Webflow development, CMS case study template, portfolio website
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