ZAG Creates

The challenge: the brand is done, so where is the website?

ZAG's model bundles brand and website, which puts the build right behind the brand reveal. For Witkin + Gallo, a new permitting partnership launching as Permit Doctor Concierge, the site had to carry a public partnership announcement, so ZAG asked for the homepage and contact page first and the rest of the site after.

"Yes, we need the homepage and contact page up as soon as possible."
— Tessie Fernandez, Chief Operating Officer, ZAG Creates

A year later the same pressure came back with Century Home Builders, a South Florida homebuilder ZAG was rebranding. ZAG was about to present the new brand, and the client was already asking about the website.

"Okay, well, the branding's done. Like, when's the website going to be ready?"
— Tessie Fernandez, Chief Operating Officer, ZAG Creates

How we built inside ZAG's projects

Witkin + Gallo. ZAG owned the brand, the Figma design and the client. We built the site in Webflow from Andrea's designs, homepage and contact first, then the remaining pages as ZAG released them. Andrea reviewed every page on a shared staging link and left comments right on the design, and our developers worked through them until the site replaced the "Launching Soon" placeholder on witkin-gallo.com.

Century Home Builders. Tessie wanted buyers to find a home without a real-estate-style search engine. Century sells communities, estates and residences across a handful of South Florida neighborhoods, so we built one listing page that filters by collection, home type and neighborhood, and a homepage search that drops visitors into those same filters. Behind it sit CMS templates for every community, a mega menu, and forms that send leads to the client's HubSpot.

"So we're trying to make it a little bit more like user-friendly, but they're also not going to be like keeping up with tech. So I wanted to keep it simple."
— Tessie Fernandez, Chief Operating Officer, ZAG Creates

How the launches went

Witkin + Gallo went live in the spring of 2025, and we sent ZAG a handoff guide so its team could keep the site current. On Century, we kicked off with Andrea in mid-February, handed ZAG the full site for QA a month later, and wrapped the project six weeks after kickoff, with a maintenance guide and the Webflow site transferred to ZAG.

• 6 weeks from Century kickoff to handoff
• 2 ZAG client sites live in Webflow

"Thank you for sending over the project, it looks so nice."
— Andrea Marquez, Art Director, ZAG Creates

What changed for ZAG

ZAG now sells brand and website together and hands the build to a team that works inside its process, its designs and its name. ZAG keeps the client, and at the end of Century the Webflow site itself moved into ZAG's hands. After Witkin + Gallo, ZAG brought us into its next client projects, from scoping its own website to reviewing a client's conversion problem, and then Century Home Builders.

"I know Lance and Andrea have spoken very highly of you and the team, and we're very grateful for the work you've done so far."
— Tessie Fernandez, Chief Operating Officer, ZAG Creates

Credits

Partner: ZAG Creates. Lance Ladaga (Co-Founder & Executive Creative Director), Tessie Fernandez (Chief Operating Officer), Andrea Marquez (Art Director)

Brand, design, copy and client relationship: ZAG Creates

Webflow development: Fri3nds (Terry, Nico, Richard, Eduardo)

3D proof of concept: Fri3nds (Franco)

Project management, partnership and operations: Fri3nds (Jaime, Esteban, Marcelo)

Projects: Witkin + Gallo (Permit Doctor Concierge), Century Home Builders

Services: white-label Webflow development, CMS builds and filtering, HubSpot form integration, 3D product animation, handoff guides and site transfer