Orion

Orion walked into Black Hat with a brand new Webflow site, and kept us as their web team.

Client

Orion

Industry

Cybersecurity · Data Loss Prevention

Services

Webflow Migration, Webflow Build, Fri3nds Subscription

View Live Site

The ORION homepage hero, headed Data loss ends here, with a Book a demo button above a row of customer logos

40 days

to Black Hat

Fri3nds project record, 2026

platforms migrated into 1 Webflow project

staging review rounds, then launch

Who Orion is and why they needed a new website

ORION Security builds data loss prevention for the AI era. Its marketing team is small and sharp, and it was stretched thin: a brand they were proud of, a website that couldn't keep up, and Daniel Bass, their first marketing hire, carrying most of it alone.

The site itself was split across two platforms, Webstudio and WordPress, which made every change slower than it needed to be. Rhett Glauser, Orion's VP of Marketing, put the real problem plainly: marketing at Orion couldn't move fast enough.

Felice Della Gatta, the designer and creative director working with Orion, asked Fri3nds to partner with her on serving them.

The challenge: a deadline and a centerpiece

Black Hat USA. Orion had a booth at the biggest security event of the year, and the new website had to be live before the doors opened. On our first call together, the ask was clear: a full migration from Webstudio and WordPress to Webflow, on a date that was not going to move.

"Meeting the deadline for Black Hat for the website is priority number one, and that's the most important thing."
— Daniel Bass, Creative Marketing Lead, ORION Security

And the site wasn't just a backdrop for the booth. Two pieces of it would be at the center of the activation: an interactive Threat Model and DLP98, Orion's retro browser game.

How we built the Threat Model and the DLP98 booth game

One board, honest priorities. We started the way we always do, aligning on goals and putting every priority on one shared board. Not everything could come first, and one item sparked a real debate: the Threat Model. Orion didn't want a page of articles. They wanted an interactive map of every data loss use case Orion covers, from traditional risks to the new ones AI brings. Felice asked the honest question: a simpler archive would be safer for the deadline, so is the interactive version worth the risk? Orion's answer was yes, because it had to keep living after the show.

"It's threat modeling, and it's threat modeling in a way that continues to live, and it's a knowledge and educational hub for people, for practitioners, not just at the event, but afterwards, too."
— Alex Bush, Head of Brand and Product Marketing, ORION Security

The Threat Model shipped first. It turned into a far bigger lift than anyone planned: discovery, a structure for a growing library of use cases, and filters that work as well on a phone as on a laptop, all while the rest of the migration was still being built. And yes, an Easter egg made it in before launch.

DLP98, the booth game. Next to it sat Orion's retro browser game, with its own scores, prizes and domain. We migrated the game onto Webflow Cloud, moved its leaderboard to a real database and wired dlp98.com so every visitor at the booth landed in the right place.

"If the website is also wow and on brand and, you know, everything and interactive, that's even better."
— Daniel Bass, Creative Marketing Lead, ORION Security

The Data Loss Threat Model page: a filter list of source and destination categories beside a map of exfiltration paths running between communications, managed apps and shadow AI

Two phone screens side by side: the Threat Model filter list with a category opened to its exfiltration points, and the ORION homepage hero

Launching on time, on purpose. Black Hat deserved a site that felt finished, so we planned the release to use every day available. Pages moved through staging in two short review rounds, so Orion could react fast and we could fix fast. We kept polishing into the final week before the show, by design, not by accident. Then we switched the domain over.

The DLP98 booth game running as a 1990s desktop, with a seized-endpoint wallpaper and a Clippy assistant introducing the Data Crime Investigation Unit

How we launched on time, on purpose

40 days to Black Hat
2 platforms (Webstudio + WordPress) migrated into 1 Webflow project
2 staging review rounds, then launch in the final week before Black Hat

A flawless launch, with the Threat Model and DLP98 live and ready for the crowd at the booth.

“There was so much amazing, glowing feedback at Black Hat about the ORION Security brand. We’re on the right track. Let’s keep it going. THANK YOU!”
— Rhett Glauser, ORION Security VP of marketing

What changed for Orion's team

A fast launch means little if the team still has to ask permission to fix a typo. Alex had told us exactly what the team didn't want anymore:

"I don't want to rely on Slack and time zones for us to just go in and make a spelling mistake, something."
— Alex Bush, Head of Brand and Product Marketing, ORION Security

So we built Orion a system, not just pages: components and shared variables their team can use to build new pages on their own, plus training sessions and written docs for editing content.

About a month after launch, with Black Hat behind them, we sat down with Orion for our first partnership review. The problem Rhett had named at the start, marketing that couldn't move fast enough, was now in his words in the rear view mirror.

"You guys just gelled in with the team really quickly... you just fit within the Orion culture in terms of feedback and collaboration."
— Alex Bush, Head of Brand and Product Marketing, ORION Security

Orion renewed its subscription with us, and the board filled up again: an Integrations page, SEO fixes, analytics and a dashboard, then use cases, webinars and a new domain. Orion came to us for more hands before a deadline. They kept us as their web team.